Ice bucket challenge: More than just "hashtag activism"?
There's no doubt the world of online activism has seen a breakthroughmoment this summer with the popularity of the "ice bucket challenge."More and more people, now including celebrities like Justin Timberlake and world leaders like former President George W. Bush, are recording themselves as they're doused with ice water for the sake of raising money and awareness for research into Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig's disease.
read more: http://www.cbsnews.com/news/ice-bucket-challenge-more-than-just-hashtag-activism/
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